2001 Group Net Sales: € 6.1 Billion
adidas is a leading brand in the sporting goods market with strong positions
in footwear, apparel and hardware. adidas products offer technological innovations
and cutting-edge designs to athletes of all skill levels who aspire to achieve
peak performance. The adidas brand is structured in three divisions: Forever
Sport, Originals and adidas Equipment. This structure is unique to the industry
and reflects the brand’s commitment to meet the specific needs of different
consumer groups.
TaylorMade-adidas Golf offers a full range of golf hardware, footwear,
apparel and accessories. It is a leader in the industry and the number
one premium metalwood golf brand. TaylorMade-adidas Golf markets products
under the brand names TaylorMade, adidas Golf and, starting in 2002,
Maxfli and Slazenger Golf. |
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Salomon is the Freedom Action Sports brand. Number one in the world
for winter sports, with leading positions in alpine, nordic and snowboard
products, Salomon is actively expanding its presence in summer and
alternative sports as well as soft goods. All products are highly
innovative and performance-oriented. The Salomon family of brands
comprises Salomon, Mavic, Bonfire, Cliché and, starting in 2002, Arc’Teryx.
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